When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion.
As a international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
How Cadbury Dairy Milk came about
Milk chocolate was first made by the Cadbury Brothers in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss who produced a superior product by using condensed milk.
In the early 1900s George Cadbury was determined to meet the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904 the recipe was perfected and a delicious new milk chocolate made with full cream milk, and containing far more milk than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.
Milestones
1904 A new recipe is perfected by George Cadbury for milk chocolate.
1905 Cadbury launch Dairy Milk onto the market - a new milk chocolate that contains far more milk than anything previously tasted.
1913 Dairy Milk becomes Cadbury's best selling line.
Mid 1920s Dairy Milk becomes UK brand leader - a position it has held ever since.
1928 Fruit & Nut is introduced as a variation of Dairy Milk. The "glass and a half" advertising slogan is introduced.
1933 WholeNut is added to the Dairy Milk family.
1998 Dairy Milk is re-launched with the new and modern pack design that you see today.
Milestones
1904 A new recipe is perfected by George Cadbury for milk chocolate.
1905 Cadbury launch Dairy Milk onto the market - a new milk chocolate that contains far more milk than anything previously tasted.
1913 Dairy Milk becomes Cadbury's best selling line.
Mid 1920s Dairy Milk becomes UK brand leader - a position it has held ever since.
1928 Fruit & Nut is introduced as a variation of Dairy Milk. The "glass and a half" advertising slogan is introduced.
1933 WholeNut is added to the Dairy Milk family.
1998 Dairy Milk is re-launched with the new and modern pack design that you see today.
Not only but also
Besides Cadbury Dairy Milk, Fruit & Nut and WholeNut are two of the best loved varieties of the Cadbury Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.
Where you can find Dairy Milk
Cadbury Dairy Milk is enjoyed in 33 countries.
What's in a name?
Three names were originally considered "Jersey", "Highland Milk" and "Dairy Maid" which led to "Dairy Milk".
Did you know?
We sell enough Cadbury Dairy Milk each year to cover all 92 Premier and Nationwide League football pitches in the UK - five times over.
The largest chocolate bar in the world - a giant block nearly 9ft high, 4ft wide and weighing 1.1 tonnes - was made by Cadbury Dairy Milk in 1998. The average chocolate lover would take nearly 120 years to munch their way through it!
The total weight of Dairy Milk produced in one year is equivalent to 51,641 minis or 7,230 Indian elephants.
The recipe for Dairy Milk is kept literally under lock and key in a safe within the bowels of Cadbury Bournville.
Reference: http://www.cadburyschweppes.com/EN/Brands/History/factsheet.htm?id=%7b712B03AB-53D0-422F-A5FF-EC056F82314D%7d
0 comments:
Post a Comment