Taking this approach throughout the past 150 years has made Credit Suisse a strong company that offers an ever-widening range of services to a growing number of clients.
1856
Founding of the Schweizerische Kreditanstalt (SKA) in Zurich
1930
New logo for SKA, depicting a coin
1932
The First of Boston Corporation is established as a subsidiary of The First National Bank of Boston. In 1934, The First Boston Corporation goes public.
1940
First foreign branch of SKA (New York), new logo
1952
For the first time, the SKA logo comprises the bank's name together with an image. The anchor symbolizes trust.
1968
The famed Wermelinger cross is introduced as the logo. It was selected as the winner of a widely held logo competition.
1976
The red, white, and blue logo is introduced. The first collaboration between SKA and the First Boston Corporation follows two years later.
1990
SKA takes on a majority holding in the First Boston Corporation
1993
Takeover of Volksbank
1996
CS Holding becomes Credit Suisse Group, holding company of Credit Suisse and Credit Suisse First Boston
1997
Merger with Winterthur
2006
Start of Credit Suisse as an integrated, global bank
Reference:http://www.credit-suisse.com/who_we_are/en/history_brand.html
0 comments:
Post a Comment