Brand Color
The new brand logo adopts “red” as EMOBILE's corporate color, expressing “infinite possibility of the mobile market”, “strong will of EMOBILE's challenge” and “EMOBILE's passion and energy”.
Design
The logo also adopts a design which both letters can be viewed as either E or M from different viewpoints. This design expresses EMOBILE's strong will to break through the traditional view and challenge with new perspectives.
Sharp, yet gentle and round design expresses our focus on innovation and continuous stimulation to people's sensitivity, however at the same time, expresses our commitment on users comfort.
The new brand logo adopts "red" as EMOBILE's corporate color, expressing "infinite possibility of the mobile market", "strong will of EMOBILE's challenge" and "EMOBILE's passion and energy".
The logo also adopts a design which both letters can be viewed as either E or M from different viewpoints. This design expresses EMOBILE's strong will to break through the traditional view and challenge with new perspectives.
Sharp, yet gentle and round design expresses our focus on innovation and continuous stimulation to people's sensitivity, however at the same time, expresses our commitment on users comfort.
EMOBILE plans to appeal this new brand logo widely, to communicate our corporate brand image.
Reference:http://www.emobile.jp/cgi-bin/e_press.cgi?id=354
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