The strengths initially generated by the substantial and sustained success of the BOSS brand – first introduced as a classical men’s businesswear line in the 1970s – have been extended to a range of other fashion segments.
Today the BOSS image is transported by four independent and distinctively positioned lines targeting various needs.
The menswear collections are focused in BOSS Black on elegant businesswear, with BOSS Orange providing up-to-date casualwear and the BOSS Green collection offering performance sportswear. Those who demand exceptional materials, craftsmanship and exclusivity will appreciate the luxurious tailored fashions of BOSS Selection.
At the same time, the womenswear segment has been expanding both systematically and successfully. The refined looks of BOSS Black and the hip, creative fashions of BOSS Orange are now available for women as well.
The HUGO brand, launched in 1993, adds unconventional accents and uniquely different styles. The line has included womenswear since the end of the 1990s.
The Hugo Boss logo, a simple black and white textual design, denotes superior clothing for the discerning garment shopper. The Hugo Boss website does a great job of showing their class and style.
Reference:http://group.hugoboss.com/en/markenuebersicht.html
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