LG Logo History

This symbol mark - the visual representation of LG - is the most significant element of the LG CIP (Corporate Identification Program).

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. Our philosophy is based on humanity. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.

Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best. Therefore, the shape or the color of this symbol mark must never be changed.

The letters "L" and "G" in a circle also represents LG's efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.




Design
The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG’s symbol represents the world, future, youth, humanity, and technology.

One eye
Goal-oriented, focused, confident.

Upper- right hand space
Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.

Colors
LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.

References:http://www.lge.com/about/corporate/logo.jsp
http://us.lge.com/about/corporate/corporate_id.jsp