In the early 1990's, BSN Gervais Danone renamed the French company Danone and changed its logo to reflect its plans for global expansion. The logo itself is centered around the strong historical basis of "Danone" the place, and the central values of the company including purity and naturalness. The logo depicts in its center a young boy looking up at a star in the sky. This young figure is actually a representation of Daniel, who was the son of Isaac Carasso, who originally founded the Danone Corporation.
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