The lion and crown Ritz-Carlton logo is a combination of the British royal seal (the crown) and the logo of a financial backer (the lion). This logo was created by Cesar Ritz. In 1965, Cabot, Cabot and Forbes (owners of the Boston hotel starting in 1964 after complex negotiations with the heirs of the Wyner Estate) decided that the logo of the Boston hotel dating back to 1927* was “not sufficiently noble.” They revised the logo to what is utilized today. It is interesting to note that The Ritz-Carlton hotels in Atlantic City and New York had similar logos on their hotels in the late '20s. While in Europe at this same time, The Ritz London logo consisted of a lion and The Ritz Paris logo contained a crown.
*In 1927 when The Ritz-Carlton, Boston opened, it had obtained permission to use the name from The Carlton Investing Company of New York, which was licensed by The Ritz Hotels Development Company, Ltd. of London, England.
Reference:http://corporate.ritzcarlton.com/en/About/OurHistory.htm
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