In 1928 when our Company was founded and the Western name was drawn from a hat, we began our work as Western Exterminating Company. The cowboy and cowgirl were added later as a natural tie-in to our name.
Through the years our company grew, and we needed to refine our name to express what we did both residentially and commercially. In the 1960s, we changed our name to Western Termite & Pest Control. At that time our logo became the “branding cowboy."
In 1980 Western began to modernize the logo. The cowboy was replaced by the orange and red lines we referred to as the "hockey sticks."
We simplified our logo in 1994 by exchanging the “hockey sticks” with the slash marks above and below the Western name.
In 1997 Western refined the logo even further by moving one set of slash marks to the front of our name. At the same time we introduced our new business name as Western Pest Services to more accurately reflect all the service offerings we presented to residential and commercial clients.
Source:
http://thelogoquiz.blogspot.com
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